Helping artists be better in their field of art!
Online Marketing for Artists
DATE: Wed., September 20, 2023 at 5:30 PM
SESSION LEADER: Evan Senn
Want to learn the basics of marketing for artists in 2023? Curator and art critic Evan Senn will be leading a course on art marketing basics. The marketing tactics available today are plentiful and easy to access if you know where to look and what to do. This session is designed to help artists align their marketing strategies with their specific goals, whether financially motivated or socially motivated. Learn what online presence you should aim for and how to achieve that. Hear what galleries are doing to find and support artists today. Learn social tools specific to the art world to help make the right connections. And learn different ways to get in more exhibitions.
Session Leader – Evan Senn: Originally from Southern California, Evan is a curator, arts writer, and instructor currently living and working in North Carolina. She specializes in modern and contemporary art and has taught a variety of art history courses at Laguna College of Art & Design and California State University, Fullerton. She was also the Director/Curator for Golden West College Art Gallery in Huntington Beach. With an essay about the history of Southern California tattoo culture coming out in a book published by Intellect Books in December 2023, Evan has become an expert in urban and contemporary arts in recent years. She is former Editor-In-Chief of Inland Empire Weekly and Culture Magazine, a former Assistant Editor for YAY! LA Magazine, and is founder of the once independent art journal, Rogue Arts. Learn more at www.EvanSenn.com.
Business Marketing for Creative Entrepreneurs
DATE: Thu., October 5, 2023 at 5:30 PM
SESSION LEADER: Jean Skipper
From the perspective of a visual artist and a gallerist, Jean Skipper leads this session that will be applicable to other types of art too. During an interactive roundtable format, learn how to introduce yourself and your business in 60 seconds or less, develop and define your collection, price for profitability, communicate in written and oral form, design effective marketing materials, manage wholesale and consignment relationships, participate in shows, sell online, maximize social media opportunities, teach for fun and profit, proactively refer business to others, and ask for referrals.
Lecturer – Jean Skipper: Jean is a mixed media artist, gallery owner, teacher, and retreat host from Vass, NC by way of Pittsburgh, PA. She’s been working and teaching as a full-time artist since 2005. For five years, she owned Artist Alley, a gallery in Southern Pines, NC, and she’s also one of the founders and co-owners of ReMe Retreats. Her current gallery, ARTworks Vass, celebrated its 5th anniversary in 2022. In her work, Jean incorporates solid copper, sterling silver, found objects, and other treasures into her sentimental and whimsical one-of-a-kind jewelry and assemblages. Jean’s enthusiasm for her craft and art marketing is contagious; her experience is extensive; her style is easy-going; and her genuine concern for others encourages them to reach for their dreams.
“The Musicians MBA in a Day” by Christian Tamburr – Date TBD
“Photographing your Artwork” by Frank Pierce – Date TBD
COST: $10 for Artist Circle Members ($75+) | $25 for all others
Space is limited. Reserve your space now with full payment at the Arts Council Galleries
(Campbell House, 482 East Connecticut Ave., Southern Pines)